Lot 1407

Macintosh, Picasso style poster. Printed in Belgium. According to the Vintage Mac Museum the famous Macintosh Picasso logo was developed for the introduction of the original 128k Mac back in 1984. A minimalist line drawing in the style of Pablo Picasso, this whimsical graphic implied the whole of a computer in a few simple strokes. It was an icon of what was inside the box, and became as famous as the computer it represented. The logo was designed by Tom Hughes and John Casado, art directors on the Mac development team. Originally the logo was to be a different concept called The Macintosh Spirit by artist Jean-Michel Folon, but before the release Steve Jobs changed his mind and had it replaced by the simple and colourful drawing by Hughes and Casado. Quite a rare poster! -80 x 60 cm, light wear to the edges-